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The Event
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More than 30,000 visitors from all parts of the globe gathered in Munich
for this year’s ESC (European Society of Cardiology) Congress in Munich
(Aug. 30 – Sept. 3), one of the most important cardiology Congress in the
world. And of course, Bayer Schering Pharma (BSP) - a founding father of
the conference and major sponsor - was more than represented. With a total
of six satellite symposia, plus many other activities, as well, BSP General
Medicine was able to spread the word regarding its longstanding experience
and competence in Cardiovascular Risk Management (CVRM) and the
effectiveness of both its new and mature products.
Delegates roaming the hall could stop at the 300 sqm booth space, where
CVRM presented Aspirin Cardio (low-dose aspirin), Adalat (nifedipine GITS),
Pritor/Kinzal (telmisartan) and Glucobay (acarbose) under the strategic
motto 'Connecting Cardiovascular Prevention Strategies.' Such tools as a
CVRM screen animation, an eLearning game and a code breaker quiz
illustrated perfectly the CVRM strategy, the coexisting and overlapping CV
risk factors in many patients -- e.g., hypertension, diabetes and
established CVD -- and how optimal treatment should offer benefits for
comprehensive risk factor management, as the CVRM products do. Other brands
represented at the booth included Ventavis (iloprost) and, since diagnostic imaging
was the official topic at the Congress, there was also information on
Diagnostic Imaging with Ultravist and Vasovist. And a matter of fact, the
concept of 'connecting' was taken literally since the booth was connected
to a 150sqm Xarelto booth, which was similar in both style and concept and
highlighted and rounded off the impressing presence of BSP at the ESC.
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"After five years the external data monitoring board asked that we terminate the study because of a striking, very extreme benefit of aspirin. Aspirin® reduced the risk of a first heart attack by 44 percent, and this was quite an earthshaking finding at that time."
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Aspirin Cardio® Screensaver
Out now: The new Aspirin Cardio® Screensaver.
Download here...
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Aspirin Cardio® Trailer
Click here to download the Aspirin Cardio® Trailer "Did you know..."
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